​The Prescott Chamber of Commerce held the Annual breakfast meeting on March 1st at the Prescott Resort and Conference Center. At the meeting, Prescott’s Mayor Phil Goode presented his State of the City Address, and the 2021 Prescott Chamber Chair officially passed the gavel to her predecessor for 2022.
The annual meeting and breakfast was emceed by Sandford Cohen of Arizona’s Hometown Radio Group who recognized the many chamber sponsors and took time to honor military veterans and local dignitaries.

Hearing what is being said and what is going on is more important now than ever before. If you are one of the roughly 48 million Americans suffering from some degree of hearing loss, Beltone understands you may be struggling more during the COVID-19 pandemic.

But remember, you are not alone. We believe dealing with hearing loss is a team effort, so we want to help you during this stressful and challenging time. If you suspect or have been diagnosed with hearing loss, the good news is that Beltone is here to support you on your journey to better hearing.

Hearing aids can make a big difference, especially when you find the right instruments and have the right help to adjust them as needed. While hearing aids cannot cure hearing loss, they can prevent hearing loss from getting worse and improve the quality of your hearing.
Even better, science shows hearing aids significantly improve the quality of life of hearing-impaired people. According to the Better Hearing Institute, eight out of 10 hearing aid wearers say they’re satisfied with the changes that have occurred in their lives specifically dur to their hearing aids. Hearing aids wearers have reported:

• Increased sense of control and independence
• Improved mood, reducing negative emotional consequences of hearing loss such as depression and anxiety
• Stronger relationships with loved ones, reducing social isolation
• Increased earning power, allowing you to be more productive in the workplace

Better hearing is better living, which is why allowing hearing loss to go untreated can have a negative impact on your quality of life. The impact goes well beyond missing a few words in conversations and having to ask people to repeat what they say. An inability to hear words clearly can negatively affect your family, social and work lives, as well as harm your overall health.

Beltone wants to help you take the first step toward better hearing. Check your hearing from the comfort and safety of your own home with our fast, free online hearing test at www.beltone.com/online-hearing-test. If the test reveals a potential hearing loss, there are many treatment options available. You can also give us a call or text at 928-910-8351 to schedule a free hearing screening. If you suspect or have been diagnosed with hearing loss, don’t wait to take the first step toward better hearing. Taking early action can dramatically improve your quality of life!

As part of our commitment to support you and your business through education, promotion, and networking, we’d like to invite you to take advantage of a few complimentary opportunities presented by one of our members, and local marketing partner, Cadu Medina, Founder & CEO of Craf2m Marketing Agency. 
 
1 – SBSM Podcast Interview – you’re invited to be featured on Cadu’s podcast, the Small Business Smart Marketing Podcast (https://apple.co/3todHw1). Each episode is an exclusive interview about your business, products, services, customers, and key marketing strategies and tips. The SBSM podcast is a great way to introduce your business to our local business community and build authority among local listeners. The interview can be recorded via phone or Zoom, then distributed through iTunes, shared on Social Media, and via email newsletter to all Chamber members. Please contact Cadu directly at https://craf2m.com/contact to schedule your podcast interview.
 
2 – Complimentary Marketing Coaching Call – this is an invaluable 1-on-1 marketing coaching call with Cadu to provide you with the guidance, knowledge, encouragement, and accountability to develop and stay on top of your business and marketing plans. Cadu has over 25 years of experience in marketing and has successfully run his local SBSM coaching program and Craf2m Marketing Agency – Craf2m is celebrating 10 years in business this year! This coaching call can be done via phone or Zoom. Please contact Cadu directly at https://craf2m.com/contact to schedule your complimentary marketing coaching call.
 
Here’s a personal note from Cadu Medina about his SBSM Coaching Program.
 
Hey fellow small business owner,
 
The #1 roadblock I faced when starting my business was...not knowing what to do next. I’m sure you can relate, that helpless feeling of being stuck.
 

• Do I need to invest in advertising?
• How about direct marketing?
• What about Google?
• Do I really need Facebook?
• What should I do first?
• Who is my ideal client?
• How do I grow my business?
• HOW DO I BECOME PROFITABLE?

 
Does that sound familiar?

In late October, the much anticipated Outpatient Services Building West will begin to open in stages to serve our community. Located on the campus of Dignity Health, Yavapai Regional Medical Center West (YRMC) in Prescott, this new state-of-the-art health and wellness center combines high-tech innovations with comfort and convenience.
​
“The Outpatient Services Building West is a patient-focused health and wellness center,” says Ken Boush, Director of Marketing and Communications at Dignity Health, YRMC. “The planning process we embraced – involving key stakeholders, exploring best practices and conducting a thorough needs assessment – resulted in an exceptional facility. Our team is proud to introduce the Outpatient Services Building West to our community.”

ARIZONA – Aug. 30, 2021 - Blue Cross Blue Shield of Arizona recently appointed Joe Greenberg as the new General Manager of its Commercial Business Segment.
 
In his role, Greenberg will oversee the profit and loss of the Group Business Segment and the Enterprise Specialty Business, along with leading planning, product development, plan pricing, compliance, and underwriting to serve companies that provide health insurance coverage to their employees. 
 
“We are excited to welcome Joe to the Blue Cross Blue Shield of Arizona family,” said Paige Rothermel, Chief Operating Officer at Blue Cross Blue Shield of Arizona. “His experience overseeing multiple business segments, both nationally and locally, will benefit our organization as we continue to grow our commercial segment and make a positive impact on the health of Arizonans.”
 
Greenberg brings extensive industry expertise to Blue Cross Blue Shield of Arizona, having worked in business development and sales positions within the health insurance industry for more than 20 years. He joins Blue Cross Blue Shield of Arizona from Sidecar Health, where he helped to build the start-up company to a $1 billion valuation.

​Credit union will celebrate grand opening with $40,000 in donations to Yavapai County community organizations
 
PHOENIX (August XX, 2021) – Desert Financial Credit Union will open its first branch in Yavapai County on Tuesday, Sept. 7, at the Prescott Valley Fry’s Food & Drug located at 3100 N. Glassford Hill Road in Prescott Valley.
 
Desert Financial will celebrate the grand opening of its 47th location, with a month of giving in Prescott Valley and Prescott. The credit union plans to donate $40,000 to local organizations throughout the month of September as part of its celebration.
 
The branch, which will employ seven full-time employees, will operate from 10 a.m. to 7 p.m. weekdays and 9 a.m. until 2 p.m. on Saturdays. It will be closed on Sundays.

PRESCOTT, AZ (August 3, 2020) — Craf2m is celebrating 10 years in business this year! We’re proud of our longevity, especially considering the statistics: about 20% of small businesses fail within their first year, and 50% by their fifth. We love living and working in the Prescott area … and the experience is even richer because of those we live and work with. Not only are we proud of our longevity, but we’re also proud of the growth we’ve helped create for our clients through all the ups and downs (2020, we’re looking at you). Our work has run the gamut—from outreach to sales to advertising to education—and our clients’ results have, too. 

A lot has changed in the past decade. When Craf2m launched in 2011, LMFAO’s “Party Rock Anthem” and Adele’s “Someone Like You” were at the top of the charts. “Harry Potter and the Deathly Hallows Part 2,” the final installment in the Harry Potter movie franchise was the highest-grossing film of the year in the US. Facebook, launched in 2004, was growing in popularity (it grew from 1 million users to 800 million by the end of 2011). Other social media channels like Pinterest, Snapchat, and Instagram were in their infancies. In 2010, 970 million people were on social media. By 2020, that number jumped to 2.96 billion. Ten years ago, the iPhone 4s was the newest to market, and the first iPad was released just the year before. Between 2011 and 2019, people’s daily time spent online on mobile devices jumped from 32 minutes to 132 minutes (and it’s probably more than that now). 

Marketing has also changed. Arguably, the last 10 years have seen the greatest technological growth ever. As people's attention shifted from offline to online media, marketing followed suit. Consumers now see and hear messages in real time, almost everywhere they go … if they’re not looking at a device in their hand, they’re hearing an ad while pumping gas.