ARIZONA – Aug. 30, 2021 - Blue Cross Blue Shield of Arizona recently appointed Joe Greenberg as the new General Manager of its Commercial Business Segment.
 
In his role, Greenberg will oversee the profit and loss of the Group Business Segment and the Enterprise Specialty Business, along with leading planning, product development, plan pricing, compliance, and underwriting to serve companies that provide health insurance coverage to their employees. 
 
“We are excited to welcome Joe to the Blue Cross Blue Shield of Arizona family,” said Paige Rothermel, Chief Operating Officer at Blue Cross Blue Shield of Arizona. “His experience overseeing multiple business segments, both nationally and locally, will benefit our organization as we continue to grow our commercial segment and make a positive impact on the health of Arizonans.”
 
Greenberg brings extensive industry expertise to Blue Cross Blue Shield of Arizona, having worked in business development and sales positions within the health insurance industry for more than 20 years. He joins Blue Cross Blue Shield of Arizona from Sidecar Health, where he helped to build the start-up company to a $1 billion valuation.

​Credit union will celebrate grand opening with $40,000 in donations to Yavapai County community organizations
 
PHOENIX (August XX, 2021) – Desert Financial Credit Union will open its first branch in Yavapai County on Tuesday, Sept. 7, at the Prescott Valley Fry’s Food & Drug located at 3100 N. Glassford Hill Road in Prescott Valley.
 
Desert Financial will celebrate the grand opening of its 47th location, with a month of giving in Prescott Valley and Prescott. The credit union plans to donate $40,000 to local organizations throughout the month of September as part of its celebration.
 
The branch, which will employ seven full-time employees, will operate from 10 a.m. to 7 p.m. weekdays and 9 a.m. until 2 p.m. on Saturdays. It will be closed on Sundays.

PRESCOTT, AZ (August 3, 2020) — Craf2m is celebrating 10 years in business this year! We’re proud of our longevity, especially considering the statistics: about 20% of small businesses fail within their first year, and 50% by their fifth. We love living and working in the Prescott area … and the experience is even richer because of those we live and work with. Not only are we proud of our longevity, but we’re also proud of the growth we’ve helped create for our clients through all the ups and downs (2020, we’re looking at you). Our work has run the gamut—from outreach to sales to advertising to education—and our clients’ results have, too. 

A lot has changed in the past decade. When Craf2m launched in 2011, LMFAO’s “Party Rock Anthem” and Adele’s “Someone Like You” were at the top of the charts. “Harry Potter and the Deathly Hallows Part 2,” the final installment in the Harry Potter movie franchise was the highest-grossing film of the year in the US. Facebook, launched in 2004, was growing in popularity (it grew from 1 million users to 800 million by the end of 2011). Other social media channels like Pinterest, Snapchat, and Instagram were in their infancies. In 2010, 970 million people were on social media. By 2020, that number jumped to 2.96 billion. Ten years ago, the iPhone 4s was the newest to market, and the first iPad was released just the year before. Between 2011 and 2019, people’s daily time spent online on mobile devices jumped from 32 minutes to 132 minutes (and it’s probably more than that now). 

Marketing has also changed. Arguably, the last 10 years have seen the greatest technological growth ever. As people's attention shifted from offline to online media, marketing followed suit. Consumers now see and hear messages in real time, almost everywhere they go … if they’re not looking at a device in their hand, they’re hearing an ad while pumping gas.