Craf2m celebrates 10 years helping local small businesses survive and thrive with "Small Business Smart Marketing
PRESCOTT, AZ (August 3, 2020) — Craf2m is celebrating 10 years in business this year! We’re proud of our longevity, especially considering the statistics: about 20% of small businesses fail within their first year, and 50% by their fifth. We love living and working in the Prescott area … and the experience is even richer because of those we live and work with. Not only are we proud of our longevity, but we’re also proud of the growth we’ve helped create for our clients through all the ups and downs (2020, we’re looking at you). Our work has run the gamut—from outreach to sales to advertising to education—and our clients’ results have, too.
A lot has changed in the past decade. When Craf2m launched in 2011, LMFAO’s “Party Rock Anthem” and Adele’s “Someone Like You” were at the top of the charts. “Harry Potter and the Deathly Hallows Part 2,” the final installment in the Harry Potter movie franchise was the highest-grossing film of the year in the US. Facebook, launched in 2004, was growing in popularity (it grew from 1 million users to 800 million by the end of 2011). Other social media channels like Pinterest, Snapchat, and Instagram were in their infancies. In 2010, 970 million people were on social media. By 2020, that number jumped to 2.96 billion. Ten years ago, the iPhone 4s was the newest to market, and the first iPad was released just the year before. Between 2011 and 2019, people’s daily time spent online on mobile devices jumped from 32 minutes to 132 minutes (and it’s probably more than that now).
Marketing has also changed. Arguably, the last 10 years have seen the greatest technological growth ever. As people's attention shifted from offline to online media, marketing followed suit. Consumers now see and hear messages in real time, almost everywhere they go … if they’re not looking at a device in their hand, they’re hearing an ad while pumping gas.
Needless to say, the work we do at Craf2m has evolved, too … We had the opportunity to learn the craft and business of video production with Jeff Robertson from Big Picture video. We went around the world with cinematographer Bruce Dorn as he created a documentary series, and we helped him produce several advertising campaigns for a variety of renowned brands. We “cut our teeth” with dental entrepreneur Mark Costes as we produced his successful podcast and educational event series for his even-more-successful Dental Success Institute. With our help, the City of Prescott launched a multi-media advertising campaign for our local airport. We also supported the City’s community outreach during COVID-19. For our local hospital, YRMC, we’ve produced video content, websites, and blogs for their community outreach programs. We’ve implemented and continue to manage an extensive marketing plan for Prestige Security Doors and have seen its sales continually double over the past few years. Over the past 10 years we served many other amazing clients, including Yavapai College, VISP, K-Ler Landworks, Prescott Complete Care, Captain CrossFit, and so many more.
We’ve had so much fun these last 10 years, and now, we’re looking toward the next decade with excitement! Our mission and vision remain stronger and clearer than ever: to support our local small business community with simple, smart marketing that works, so they can go beyond surviving and thrive throughout time, changes, and challenges. We thank each and every one of you for the opportunity to serve you, your business, and your customers.
For more details or any additional information, please contact Cadu Medina at firstname.lastname@example.org or call (928) 273-1536.
Prescott Chamber of Commerce
The Prescott Chamber of Commerce is a membership-based nonprofit organization with business members ranging from sole proprietors to nationally recognized corporations.