SEO – Do I Need it?
SEO, or Search Engine Optimization, is the practice of making changes to your website or creating content that helps your website rank higher on Google. You may be wondering how can YOUR website get a coveted page 1 listing on Google so that more people will find your business. Although Google’s search ranking algorithm is super-secret, there are many things you can do to your website to help ensure ranking of your website.
What are your search terms?
The first thing to discover is what your customers and clients might be typing into Google to try to find businesses like yours. For instance, if you own a yoga studio in Prescott, you need to know which keywords to optimize your website for.
Here are some simple steps to find out these keywords:
You’ll be presented with a table like the following:
So, we are looking for the HIGHEST number of searches per month, with the LOWEST competition. We can see from the results at the left that “yoga Prescott az” is the best search term, but since all of these have low to medium competition, it would be great to target as many of these as possible on your website. Once you have your search terms, you need to concentrate on coordinating your on-site optimization (what’s happening on your website) with off-site optimization (what’s happening on other parts of the web to boost your search engine rankings).
For On-site optimization, it’s important to make sure each page you have targets a unique keyword. Once you’ve decided on that keyword, you need to make sure and use it in a variety of places, such as your page title, your page description, keyword meta-tags, alt tags, and of course in any of the content that you write.
Google’s job is to provide the best search results possible for their users; they are concerned with providing great resources, so it’s up to you to make your website be just that! Here are a few pointers when writing your content
One important factor in your site’s ranking is relevant backlinks from other sites. A backlink is simply a link from some other site, to your site. There are a number of ways this can be done, and here are a few suggestions:
SEO takes a lot of time and sustained effort to rank well, and you may want to consider hiring an SEO company to do this. If you decide to hire it out, here are some pointers to look for:
Iron Springs Design is the leading website design company in Prescott, Arizona. Come visit us in The Crossings or see our website at http://ironspringsdesign.com for more information.