Do you have a website for your business? If so, you may be running WordPress, which 90% of new websites are developed in these days. It may be confusing to know what the traffic is like to your website, even if you have signed up for Google Analytics – the amount of information there can be overwhelming.
You may be asking yourself, “How can I get a quick summary of my website’s statistics? Well now you can, by installing the free plugin Google Analytics Dashboard for WP. This plugin has been installed more than 200,000 times and has a rating of 4.5, so you can feel comfortable it is tried and tested.
Note that you must already be signed up for the free Google Analytics tool at http://analytics.google.com. You must also already have the tracking code on your website. If you need help doing that, please contact us. Log in to your Google Analytics account, then in a different tab, install the plugin into the admin section of your website.
This is the view you’ll see on your website’s dashboard. It shows the number of users over the past 30 days, as well as the number of sessions (the number of users including multiple visits). Page views is the number of individual web pages that were served to your users, and the bounce rate is the percentage of users that visit only 1 page of your website. Organic search is the number of users that found your website through the search engines (not paid ads or paid clicks), and pages per session is the average number of pages visited by a user in a browsing session.
By playing with the filters on top, you can see various time periods and measurements that are important to determining ways to optimize your website and also how your other marketing campaigns may be doing to bring visitors to your site.
Another view shown here also shows which pages are the most popular, and how the traffic is getting there. Direct traffic means that people are typing in your web address into the address bar, so it could be a good hint that your other marketing activities are working well if this number is high. Organic refers to people clicking on your link in the search engines. Referral are people coming to your site by clicking on links from other sites, and finally Social are visitors who are coming from Social sites like Facebook, Linked-In, Twitter, and the like.
Knowing how to measure the performance of your website is the first step in determining how your onsite and offsite marketing campaigns are doing.
Iron Springs Design is the leading website design company in Prescott, Arizona. Come visit us in The Crossings or see our website at http://ironspringsdesign.com for more information.